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If you are just starting out as a small business owner, you may be thinking that having a website isn’t really necessary if you focus on building a strong social media presence instead.  After all, it seems like almost everyone is on at least one social media platform, and every guru will say that social media is where you need to be focusing your efforts. And while social media is important, it should never serve as a substitute for your website.   Here are 5 compelling reasons why ever business needs a website.   You Can Reach a Global Audience   It’s no secret

Let’s be honest: you don’t need to be an expert in web design to build a website anymore. There are some great tools available that make it possible for pretty much anyone to build their own site, which is awesome for small businesses with limited budgets that are just starting out. But, there’s a downside. While anyone can create a website, not everyone nails turning it into a lead generation machine on the first try. A website is your primary tool for converting visitors into leads, and there’s a lot involved in getting it right. Many website designs start off