How To Set Up Nurture Campaigns For Your Clients
What Are Nurture Campaigns? Nurture campaigns, or lead nurtures, is a process that marketers use to lay a base and build relationships with clients and the leads that they generate. A well-designed nurture campaign aims at having a steady stream of communication with past and potential customers, building a rapport and guiding them at every step of the marketing funnel. This can be done through multiple methods, some of which we’ll discuss as we go along. Why Nurture? According to Marketo, 96% of the visitors who come to your website are not ready to buy yet. This is because of the fact that
The Art of Capturing Leads with Professional Website Design
As a business, you know exactly how much time and other resources can be spent on lead generation. Your ability to attract and capture leads is dependent on many variables, but the point can arguably be made that your website is your most important asset. Your website is the ultimate tool of connection between you and your audience. With the right approach to web design, you can easily master the art of meeting your audience on line and generating the type of high quality leads your business needs to thrive. What is this “right” approach we speak of? Here are
Why SEO Is a Skill Set Your Web Designer Needs to Have
A well designed, professional looking website is the cornerstone of almost every successful business today. Your website is the first impression many new customers will have of your business and you need web design that puts your best foot forward. So, you turn to a professional web designer and watch them work their magic. Having a beautiful, functioning website is one thing, but what happens if nobody can find it? This is especially true for new or small businesses who are getting very little traffic from internet users searching specifically for them. You need a way to generate traffic to
5 Simple Steps to More Crawlable JavaScript
Google has had the capabilities of crawlable JavaScript for years, but that doesn’t mean that they’ve actually been efficient at it. In fact, from an SEO perspective, Google’s ability to effectively crawl and index JavaScript websites could be described as extremely unhelpful. The simple fact is that HTML sites proved to provide a better foundation for SEO, so that’s where many businesses focused their website design. Fast forward to 2018 where times have changed -sort of. Googlebot is reportedly much more efficient at crawling JavaScript, leaving many wondering if this is where the future of web design is heading. Before we
The Small Business Website Checklist
A well-functioning website is one of the most important tools for small businesses today. It’s the central command center for success. You need a website that markets your brand, generates traffic, converts leads, and can adapt to your growing and maturing business. Building a website that can do all this is a challenge that many small businesses face. Limited website design experience, and often even more limited budgets, get in the way of optimizing a website for success. It’s important to view your website as the asset it is. It can attract customers and propel your business forward, but only
9 Tools and Apps to Help You Find Amazing Content
Content is king. As a marketer and business owner, I hear this almost every single day - and I’m sure you do too. Truth be told, it’s the context of the content that's really important. You need to find and share content that will either entertain, inspire, educate or convince your audience with each piece you put out.
Questions You Must Ask When Developing A Website
We have created a list of questions (over 100!) that we use to determine the scope of any new web development project. By thinking through these answers early, scope creep is kept to a minimum and ensures that the client’s final product is exactly what they want.