How to Optimize Images for SEO
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, is that they can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimized accordingly. Here’s a guide to make you aware of the key things you need to be doing when it
Prioritize Your SEO Best Practices
Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your best SEO practices against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success. TOP 3 BEST SEO PRACTICES CHECKLISTS Priority SEO Checklist Fix Broken Links to ensure the search engines can crawl your client’s site efficiently. Are your links performing? If not you could missing out on keeping
What Happens When You Stop SEO Services?
SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity. So with the holiday season upon us, clients are typically awaiting a winter respite from their monthly visibility efforts. However, though it saves some money in the short term, is this break truly beneficial for a site’s long-term goals? The answer is simply, no. INVESTING IN YOUR SITE The SEO Process As professionals,
What is SEO?
What is SEO? Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that
White Hat SEO Techniques: It’s Not About Gaming Google
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
How to amplify your already spectacular SEO
You have done everything right with your SEO, but you're still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level.
How to optimize images for SEO
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images.
Prioritize Your SEO Best Practices
Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your SEO services against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success.
How SEO and Social Media Drive Traffic
Search engine optimization and social media marketing are both great ways to drive traffic to your clients website. As an SEO provider, you probably know just how hard it can be to convince business owners that social media and search engine marketing are a necessity to having a thriving business. Many of your leads will ask you if they really need both. It is important to look at how both can have an affect on online business.