Smush Pro Google PageSpeed Insight Tips
Smush Pro should help resolve all 4 Google PageSpeed Insights image specific recommendations: Efficiently encode images Defer offscreen images Properly size images Serve images in next-gen formats If you’re still seeing any of those in your tests then below are the Smush Pro features you should setup to resolve each PageSpeed recommendation: *Links go to their documentation sections. Serve Images in Next-Gen Formats Resolved by: Smush Pro’s CDN Simply enable our CDN and ensure the “WebP Conversion” setting is enabled and all your images will be served up in WebP format. Properly Size Images Resolved by: Smush Pro’s CDN Another for the Smush CDN. You could resize
3 Ways to Coordinate SEO and PPC for Maximized Results
There are many different components to a successful digital marketing strategy, and professionals will tell you that an integrated approach is what will achieve the results you’re looking for. Even with this, there are elements of digital marketing that are still viewed as completely separate entities – such as SEO and PPC. Search engine optimization and pay per click campaigns are two of the main players for any business wanting to increase visibility, traffic and conversions. While they perform in different ways to achieve results, many businesses are beginning to realize the potential of an integrated approach that includes both