Is Video the Missing Piece in Your Social Media Marketing Strategy?
Look at the core of just about any digital marketing campaign and you’re going to see social media as the dominating focus. Social media is where brands go to meet their audience, and it’s marketing power is only limited by the energy businesses are willing to invest. The tricky thing about social media is it’s always fluctuating. For example, according to Pew research, the number of younger users has remained fairly consistent, but the number of people age 50+ that are using social media has continued to grow. There are also shifts among the networks themselves, with pretty fierce battles
Is Social Media an Important Part of a Strong SEO Strategy in 2018?
When most business think about their digital marketing strategy, they tend to break it down into smaller bites. There’s SEO, social media, web design, content, and the list goes on. We like to view these as separate components because it’s easier to tackle them piece by piece. The thing is, they’re actually all interconnected in more ways than you realize. Take SEO and social media, for example. If you’ve been thinking of these two as being completely separate, it’s time to review your approach. Social media leads your audience to your website, while SEO helps those outside of your target audience
How to make your social media posts successful? (Example for the Hotel Industry)
Social Media Marketing can generate highly targeted traffic while enabling you to communicate with and engage your visitors. If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience. Coming up with consistent and valuable content is the very first step. As you get started, pay attention to what works well and what your audience seems to be most engaged with. The more you know about your online community, the easier it will be to create great content and forge a relationship between your