New businesses are challenging to manage. Particularly in the present recession. Start-ups present several different unique issues that can be difficult to deal with when not experiencing financial uncertainty. Creating a business model, generating money and creating sales are areas which need careful planning and continued managing. Advertising can play a substantial part in how successful your business might be. Depending on the field of your company, there might be choices available to specifically help. As an example, if you open up a food shop you can offer free nights where you invite critics and people and sign