As we all know (or should know), travelers rely on reviews when they're planning trips, and TripAdvisor is the biggest review platform in travel. According to TripAdvisor, 83% of all travelers claim that TripAdvisor reviews make them more confident in their travel decisions. Managing your tour or activity listing on TripAdvisor and actively encouraging your guests to review you after their experience is not just important, it is critical to the future success of your company. Moreover, investing time to improve your TripAdvisor ranking will make sure your activities appeal to more travelers and help your company stand out above and beyond