Online review websites like Yelp and TripAdvisor have become a major part of the marketing process for a lot of hotels and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy. This and many more reasons are why Hotel use Social Media Marketing. Social Media Marketing can generate highly targeted traffic while enabling you to communicate with and engage your visitors. Benefit from more traffic and improved conversion rates by not only taking your hotel online but by making it a social media hotel. COMMUNICATION Communicating with customers and prospective customers is