To delegate or not?  This is actually the question commonly developing in management discussions regarding businesses’ Social Networking Marketing Campaigns. This is a excellent question. While you will uncover numerous factors a company must consider when creating this decision.  You'll uncover pro’s and con’s to outsourcing any business operation.  When determining, should you delegate a function that directly impacts brand image and customer engagement? For example; Social Networking Marketing, it’s crucial that you not make any rash options.  Although each situation is exclusive, we feel companies should take full advantage of outsourcing.