How To Get More Referrals For Your Business
The mantra of every business revolves around growth potential. Business owners who have figured out how to generate referrals from their existing customer base are more likely to survive and thrive. A study published in the Journal of Interactive Advertising indicated that word-of-mouth advertising appeared to have a more significant impact on shopping and buying decisions than traditional marketing methods. Generating qualified referrals is a solid strategy with positive outcomes, but it is a strategy that requires planning and finesse. The Power of ReferralsReferrals from third parties who have experienced your product or service are considered highly credible. However, these referrals should be
Why Voice Search Is Key to the Future of SEO
Imagine for a minute a world where Internet search boxes are viewed as archaic. It seems impossible, but we should all know by now that in the rapidly changing world of technology, it’s always smart to expect the unexpected. Actually, the idea that the days of typing queries into search engines being a thing of the past isn’t so farfetched. Take for example, that there are already over a billion voice searches initiated each month, and it’s estimated that in just 2 short years, at least 50% of searches will be voice. Voice search is changing how users interact with
A Beginner’s Guide to Local SEO
Local SEO is a collection of search engine optimization strategies that help businesses get noticed by a local audience. Businesses with a physical location, or those that provide services to a specific geographical location benefit from local SEO. The great thing about local SEO is that it gives small businesses an advantage. This isn’t about a bidding war on keywords or having tens of thousands of followers of social media. Local SEO helps small businesses meet the members of their community face to face, on a local level, where it counts. Sounds amazing, but how is local SEO different from standard