The local pack, also known as 3-pack, the ABC pack, and the snack pack, refers to the small section of Google’s search results page that showcases local ranking factors for businesses related to the search query you entered. You’ll find this section every time your query has local intent. It appears just below paid ads […]
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, […]
SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity. So with the holiday […]
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.