The local pack, also known as 3-pack, the ABC pack, and the snack pack, refers to the small section of Google’s search results page that showcases local ranking factors for businesses related to the search query you entered. You’ll find this section every time your query has local intent. It appears just below paid ads […]
If you are just starting out as a small business owner, you may be thinking that having a website isn’t really necessary if you focus on building a strong social media presence instead. After all, it seems like almost everyone is on at least one social media platform, and every guru will say that social […]
When you get as geeked out about all things digital marketing as much as we do, it becomes way too easy to fall into the rabbit hole of reading post after post about all the new trends and changes in the industry. In a way, it’s a lot like reaching into a mixed bag of […]
As a business, you know exactly how much time and other resources can be spent on lead generation. Your ability to attract and capture leads is dependent on many variables, but the point can arguably be made that your website is your most important asset. Your website is the ultimate tool of connection between […]
Content is king. As a marketer and business owner, I hear this almost every single day – and I’m sure you do too. Truth be told, it’s the context of the content that’s really important. You need to find and share content that will either entertain, inspire, educate or convince your audience with each piece you put out.