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3 Most Relevant Local Pack Ranking Factors Explained

The local pack, also known as 3-pack, the ABC pack, and the snack pack, refers to the small section of Google’s search results page that showcases local ranking factors for businesses related to the search query you entered. You’ll find this section every time your query has local intent. It appears just below paid ads […]

Why Content and SEO Perform Better Together

Why Content and SEO Perform Better Together

When you get as geeked out about all things digital marketing as much as we do, it becomes way too easy to fall into the rabbit hole of reading post after post about all the new trends and changes in the industry. In a way, it’s a lot like reaching into a mixed bag of […]

5 Simple Steps to More Crawlable JavaScript

5 Simple Steps to More Crawlable JavaScript

Google has had the capabilities of crawlable JavaScript for years, but that doesn’t mean that they’ve actually been efficient at it. In fact, from an SEO perspective, Google’s ability to effectively crawl and index JavaScript websites could be described as extremely unhelpful. The simple fact is that HTML sites proved to provide a better foundation […]

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How to Optimize Images for SEO

There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, […]

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What Happens When You Stop SEO Services?

SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity. So with the holiday […]

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White Hat SEO Techniques: It’s Not About Gaming Google

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.

How to amplify your already spectacular SEO

You have done everything right with your SEO, but you’re still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level.

Prioritize Your SEO Best Practices

Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your SEO services against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success.

What happens when you stop SEO services?

SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity.

What is SEO?

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. 

How SEO and Social Media Drive Traffic

Search engine optimization and social media marketing are both great ways to drive traffic to your clients website. As an SEO provider, you probably know just how hard it can be to convince business owners that social media and search engine marketing are a necessity to having a thriving business. Many of your leads will ask you if they really need both. It is important to look at how both can have an affect on online business.