Local and Social Are the Perfect Match – Here’s How to Get Going
Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now! This isn’t the first time I have expressed the importance of local and social. I know – you’re wondering why the #QueenofLocalSEO is talking to you about social media. Did you know that social media platforms
How To Set Up Nurture Campaigns For Your Clients
What Are Nurture Campaigns? Nurture campaigns, or lead nurtures, is a process that marketers use to lay a base and build relationships with clients and the leads that they generate. A well-designed nurture campaign aims at having a steady stream of communication with past and potential customers, building a rapport and guiding them at every step of the marketing funnel. This can be done through multiple methods, some of which we’ll discuss as we go along. Why Nurture? According to Marketo, 96% of the visitors who come to your website are not ready to buy yet. This is because of the fact that
Digital Marketing Survival Guide for Local Businesses
When dealing with your digital marketing strategies, there is a lot to keep in mind. It can get horribly overwhelming to keep track of all of it. So we have created a handy dandy Survival Guide with information, tips, and resources for your digital marketing needs. Importance of NAP and Accuracy of Citations Wrong information means mislead customers. Update your citations everywhere if any information changes. It might be worth it to get a tool or a paid service to make sure your details are always up to date – you don’t want to lose customers because they couldn’t get a hold
Why Small Businesses Should Provide Customers a Personalized Experience
The nimble nature of small businesses most often lends them certain advantages over larger ones, due to their size and flexibility. One such advantage is the capability to offer customers a unique and personalized experience. Even with automated systems and multiple touchpoints, a small business is less likely to be saturated with a high volume of customers and/or corporate bureaucracies that sometimes – not always – get in the way of quality over quantity in serving their customers. Even so, a personalized experience doesn’t just mean being nice. It requires digging a little deeper, getting to know your customers, and providing