The perils of keyword stuffing and why it should be avoided
Here is an explained overview of why keyword stuffing should be avoided. Optimizing web pages to ace the game of search engines which includes Google is an essential part to get traction on the website, but there needs to be a concerted tactic that needs to be put into place. One of the first thoughts which might cross your mind is the fact that if keywords play an essential role why not stuff the entire article on a single page with all the relevant and searchable keywords. This is what should be avoided at all costs – and here in this
3 Ways to Generate B2B Leads Using Content Marketing
Generating leads starts with building a rapport. Meeting people face-to-face is undeniably better when it comes to starting conversations and nurturing relationships. But for this to work, you need to be amongst the right people. If you’re a frequent traveler who participates in several events, this could really work out for you. But what happens when you don’t get to travel as much? If you’re busy and not able to attend events? It’s the same case with referrals from family and your circle of friends. Once they run out of people to talk to about your business, your leads count will plateau. Also,
How To Get More Referrals For Your Business
The mantra of every business revolves around growth potential. Business owners who have figured out how to generate referrals from their existing customer base are more likely to survive and thrive. A study published in the Journal of Interactive Advertising indicated that word-of-mouth advertising appeared to have a more significant impact on shopping and buying decisions than traditional marketing methods. Generating qualified referrals is a solid strategy with positive outcomes, but it is a strategy that requires planning and finesse. The Power of ReferralsReferrals from third parties who have experienced your product or service are considered highly credible. However, these referrals should be
5 Simple Steps to More Crawlable JavaScript
Google has had the capabilities of crawlable JavaScript for years, but that doesn’t mean that they’ve actually been efficient at it. In fact, from an SEO perspective, Google’s ability to effectively crawl and index JavaScript websites could be described as extremely unhelpful. The simple fact is that HTML sites proved to provide a better foundation for SEO, so that’s where many businesses focused their website design. Fast forward to 2018 where times have changed -sort of. Googlebot is reportedly much more efficient at crawling JavaScript, leaving many wondering if this is where the future of web design is heading. Before we
10 steps for activity companies to improve their TripAdvisor ranking
As we all know (or should know), travelers rely on reviews when they're planning trips, and TripAdvisor is the biggest review platform in travel. According to TripAdvisor, 83% of all travelers claim that TripAdvisor reviews make them more confident in their travel decisions.