What Are Nurture Campaigns? Nurture campaigns, or lead nurtures, is a process that marketers use to lay a base and build relationships with clients and the leads that they generate. A well-designed nurture campaign aims at having a steady stream of communication with past and potential customers, building a rapport and guiding them at every […]
Social Media Marketing can generate highly targeted traffic while enabling you to communicate with and engage your visitors. If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience. Coming up with consistent and valuable content is the very […]
With multiple social media channels, online forums, and review sites too many to list, consumers are driving change in the hotel industry and part of that is their willingness to trust online reviews. Whether or not you are managing your business listing on TripAdvisor’s review site, people are telling their stories, sharing their impressions, and rating your business on that site every day
Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your SEO services against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success.
If you’re still not an adopter of social media, get on board this train fast. If you don’t have a Facebook page at the bare minimum, Millennials might wonder if you are worth their time. They want to be able to “Check In” on Facebook, post kudos or complaints to your page, and Tweet about a problem they are having at your property or an amazing experience you enabled them to have. And you can be sure if they are staying at your hotel or dining in your restaurant, a well-positioned Selfie or close-up of their entré is going to make it to their personal social media space. Therefore, you had better make it good. Really good.
It is crucial to maintain communication with your past, current and prospective guests throughout the entire process. Send out regular renovation updates through email blasts, photos on Facebook and actively engage with your guests on Twitter. Even if it’s just quick posts like “the new carpet was just placed in the lobby .” Give the guests a reason to follow the social media posts by getting them excited early on.
Social Media Marketing is all about making connections. Making connections with potential clients, current clients and clients after the fact. We recently had a social media success turn into a failure on the part of the hotel. On one of our hotel marketing Facebook pages, we had a future guest reach out to the hotel by saying that they tried to contact the hotel by phone to try and get a nice gift basket put in a room for the bride and groom that were getting married at the property. The phone conversation efforts seemed to fall short with little to no response by the front desk team. The first failure on the part of the hotel.