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How To Get More Referrals For Your Business

The mantra of every business revolves around growth potential. Business owners who have figured out how to generate referrals from their existing customer base are more likely to survive and thrive. A study published in the Journal of Interactive Advertising indicated that word-of-mouth advertising appeared to have a more significant impact on shopping and buying decisions than […]

Why Content and SEO Perform Better Together

Why Content and SEO Perform Better Together

When you get as geeked out about all things digital marketing as much as we do, it becomes way too easy to fall into the rabbit hole of reading post after post about all the new trends and changes in the industry. In a way, it’s a lot like reaching into a mixed bag of […]

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How to Incorporate Video Marketing into Your Content Strategy

If you’re interested in maximizing the return you get from your marketing efforts, elevating your video marketing game is the target you need to aim for. Video has become extremely relevant to digital marketing, with 76% of marketers saying that video alone helped to increase traffic to their websites. Video also has a proven track […]

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Turning Your Website Into a Lead Generation Machine

Let’s be honest: you don’t need to be an expert in web design to build a website anymore. There are some great tools available that make it possible for pretty much anyone to build their own site, which is awesome for small businesses with limited budgets that are just starting out. But, there’s a downside. […]

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Structured Data and the New Face of Google SERPs

With over 200 factors playing a part in Google’s algorithm, developing a successful SEO strategy has always been complex. But now, as Google strives to improve the quality of their search results, we’re finding that some of tried and true strategies are falling off the grid and new ones are taking their place. One example […]

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A Beginner’s Guide to Local SEO

Local SEO is a collection of search engine optimization strategies that help businesses get noticed by a local audience. Businesses with a physical location, or those that provide services to a specific geographical location benefit from local SEO. The great thing about local SEO is that it gives small businesses an advantage. This isn’t about […]

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Is Video the Missing Piece in Your Social Media Marketing Strategy?

Look at the core of just about any digital marketing campaign and you’re going to see social media as the dominating focus. Social media is where brands go to meet their audience, and it’s marketing power is only limited by the energy businesses are willing to invest. The tricky thing about social media is it’s […]

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The Small Business Website Checklist

A well-functioning website is one of the most important tools for small businesses today. It’s the central command center for success. You need a website that markets your brand, generates traffic, converts leads, and can adapt to your growing and maturing business. Building a website that can do all this is a challenge that many […]

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Can you define what a landing page is?

A landing page is one of the most powerful tools available to the modern marketer. But why, if landing pages are so powerful, do so few know the difference between a homepage and a landing page. Jamarie Milkovic, Instapage’s Marketing Evangelist, defines what a landing page is, and what it is not. Watch now and get the clarity you’ve been looking for.