3 Ways to Generate B2B Leads Using Content Marketing
Generating leads starts with building a rapport. Meeting people face-to-face is undeniably better when it comes to starting conversations and nurturing relationships. But for this to work, you need to be amongst the right people. If you’re a frequent traveler who participates in several events, this could really work out for you. But what happens when you don’t get to travel as much? If you’re busy and not able to attend events? It’s the same case with referrals from family and your circle of friends. Once they run out of people to talk to about your business, your leads count will plateau. Also,
Is Guest Blogging Still an Effective Link Building Strategy?
Link building is one of the toughest challenges of search engine optimization, and it’s tempting to do anything possible to get more links while putting in a little less effort. However, this usually isn’t a good idea. Cutting corners with link building has become one of the biggest taboos of SEO, and the wrong approach can end up hurting your ranking. Guest blogging has been getting a lot of attention lately, with those on both sides of the fence telling you why you should or shouldn’t count on it as part of your link building strategy. This has understandably caused
Why Content and SEO Perform Better Together
When you get as geeked out about all things digital marketing as much as we do, it becomes way too easy to fall into the rabbit hole of reading post after post about all the new trends and changes in the industry. In a way, it’s a lot like reaching into a mixed bag of candy. Some pieces are great and others you immediately reject, but yet you still keep going back for more because the next one might be the best. This is power of content, and even those of us who are elbow deep in it as a
5 Simple Steps to More Crawlable JavaScript
Google has had the capabilities of crawlable JavaScript for years, but that doesn’t mean that they’ve actually been efficient at it. In fact, from an SEO perspective, Google’s ability to effectively crawl and index JavaScript websites could be described as extremely unhelpful. The simple fact is that HTML sites proved to provide a better foundation for SEO, so that’s where many businesses focused their website design. Fast forward to 2018 where times have changed -sort of. Googlebot is reportedly much more efficient at crawling JavaScript, leaving many wondering if this is where the future of web design is heading. Before we
Why Voice Search Is Key to the Future of SEO
Imagine for a minute a world where Internet search boxes are viewed as archaic. It seems impossible, but we should all know by now that in the rapidly changing world of technology, it’s always smart to expect the unexpected. Actually, the idea that the days of typing queries into search engines being a thing of the past isn’t so farfetched. Take for example, that there are already over a billion voice searches initiated each month, and it’s estimated that in just 2 short years, at least 50% of searches will be voice. Voice search is changing how users interact with
A Beginner’s Guide to Local SEO
Local SEO is a collection of search engine optimization strategies that help businesses get noticed by a local audience. Businesses with a physical location, or those that provide services to a specific geographical location benefit from local SEO. The great thing about local SEO is that it gives small businesses an advantage. This isn’t about a bidding war on keywords or having tens of thousands of followers of social media. Local SEO helps small businesses meet the members of their community face to face, on a local level, where it counts. Sounds amazing, but how is local SEO different from standard
Prioritize Your SEO Best Practices
Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your best SEO practices against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success. TOP 3 BEST SEO PRACTICES CHECKLISTS Priority SEO Checklist Fix Broken Links to ensure the search engines can crawl your client’s site efficiently. Are your links performing? If not you could missing out on keeping
What Happens When You Stop SEO Services?
SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity. So with the holiday season upon us, clients are typically awaiting a winter respite from their monthly visibility efforts. However, though it saves some money in the short term, is this break truly beneficial for a site’s long-term goals? The answer is simply, no. INVESTING IN YOUR SITE The SEO Process As professionals,