9 ways to wow users with home page design

How to attract an audience has been a million dollar question since times immemorial, whether it’s the good old town criers or in recent times, as we like to say, website engagement. One of the silent killers of any firm is their online engagement, even after their vivacious content and professionally designed websites; many companies simply fail to make their presence on the Web World felt – with so much as to get hundred or thousand visitors a month. So let us not rub our noses in disdain and believe that speaking volumes through the white screen is not doable.

Snapchat 101: What Brands Need to Know [Infographic]

Snapchat is both a blessing and a curse for marketers. It’s a blessing in that it provides a direct link to the coveted “Millennial” demographic – according to Snapchat’s own stats, the app reaches more than 41% of all 18 to 34 year olds in the US, every day.

7 Tips for Finding Your Niche as a Videographer

Ten years ago, I had no idea that freelance graphic design and a strong interest in documenting travel, waves and concerts would ultimately lead to a fun and rewarding video production business. And I’m not flying across the world shooting surf documentaries (maybe next year), but instead, I’m growing a sustainable video business that could eventually take me there.

Become an expert on Google

Google has several entities that we use everyday including Gmail, Google Maps, Adwords, Google Docs, Google Calendar, Google Voice, Analytics and Google Earth just name a few

How to amplify your already spectacular SEO

You have done everything right with your SEO, but you’re still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level.

How to optimize images for SEO

There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images.

Prioritize Your SEO Best Practices

Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your SEO services against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success.

What happens when you stop SEO services?

SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity.

10 steps for activity companies to improve their TripAdvisor ranking

As we all know (or should know), travelers rely on reviews when they’re planning trips, and TripAdvisor is the biggest review platform in travel. According to TripAdvisor, 83% of all travelers claim that TripAdvisor reviews make them more confident in their travel decisions. 

What is SEO?

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.