The mantra of every business revolves around growth potential. Business owners who have figured out how to generate referrals from their existing customer base are more likely to survive and thrive. A study published in the Journal of Interactive Advertising indicated that word-of-mouth advertising appeared to have a more significant impact on shopping and buying decisions than […]
The local pack, also known as 3-pack, the ABC pack, and the snack pack, refers to the small section of Google’s search results page that showcases local ranking factors for businesses related to the search query you entered. You’ll find this section every time your query has local intent. It appears just below paid ads […]
If you are just starting out as a small business owner, you may be thinking that having a website isn’t really necessary if you focus on building a strong social media presence instead. After all, it seems like almost everyone is on at least one social media platform, and every guru will say that social […]
There are many different components to a successful digital marketing strategy, and professionals will tell you that an integrated approach is what will achieve the results you’re looking for. Even with this, there are elements of digital marketing that are still viewed as completely separate entities – such as SEO and PPC. Search engine […]
Link building is one of the toughest challenges of search engine optimization, and it’s tempting to do anything possible to get more links while putting in a little less effort. However, this usually isn’t a good idea. Cutting corners with link building has become one of the biggest taboos of SEO, and the wrong approach […]
When you get as geeked out about all things digital marketing as much as we do, it becomes way too easy to fall into the rabbit hole of reading post after post about all the new trends and changes in the industry. In a way, it’s a lot like reaching into a mixed bag of […]
As a business, you know exactly how much time and other resources can be spent on lead generation. Your ability to attract and capture leads is dependent on many variables, but the point can arguably be made that your website is your most important asset. Your website is the ultimate tool of connection between […]
A well designed, professional looking website is the cornerstone of almost every successful business today. Your website is the first impression many new customers will have of your business and you need web design that puts your best foot forward. So, you turn to a professional web designer and watch them work their magic. […]
Google has had the capabilities of crawlable JavaScript for years, but that doesn’t mean that they’ve actually been efficient at it. In fact, from an SEO perspective, Google’s ability to effectively crawl and index JavaScript websites could be described as extremely unhelpful. The simple fact is that HTML sites proved to provide a better foundation […]
If you’re interested in maximizing the return you get from your marketing efforts, elevating your video marketing game is the target you need to aim for. Video has become extremely relevant to digital marketing, with 76% of marketers saying that video alone helped to increase traffic to their websites. Video also has a proven track […]
Imagine for a minute a world where Internet search boxes are viewed as archaic. It seems impossible, but we should all know by now that in the rapidly changing world of technology, it’s always smart to expect the unexpected. Actually, the idea that the days of typing queries into search engines being a thing of […]
Let’s be honest: you don’t need to be an expert in web design to build a website anymore. There are some great tools available that make it possible for pretty much anyone to build their own site, which is awesome for small businesses with limited budgets that are just starting out. But, there’s a downside. […]