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Turning Your Website Into a Lead Generation Machine

Let’s be honest: you don’t need to be an expert in web design to build a website anymore. There are some great tools available that make it possible for pretty much anyone to build their own site, which is awesome for small businesses with limited budgets that are just starting out. But, there’s a downside. […]

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Structured Data and the New Face of Google SERPs

With over 200 factors playing a part in Google’s algorithm, developing a successful SEO strategy has always been complex. But now, as Google strives to improve the quality of their search results, we’re finding that some of tried and true strategies are falling off the grid and new ones are taking their place. One example […]

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A Beginner’s Guide to Local SEO

Local SEO is a collection of search engine optimization strategies that help businesses get noticed by a local audience. Businesses with a physical location, or those that provide services to a specific geographical location benefit from local SEO. The great thing about local SEO is that it gives small businesses an advantage. This isn’t about […]

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Is Video the Missing Piece in Your Social Media Marketing Strategy?

Look at the core of just about any digital marketing campaign and you’re going to see social media as the dominating focus. Social media is where brands go to meet their audience, and it’s marketing power is only limited by the energy businesses are willing to invest. The tricky thing about social media is it’s […]

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The Small Business Website Checklist

A well-functioning website is one of the most important tools for small businesses today. It’s the central command center for success. You need a website that markets your brand, generates traffic, converts leads, and can adapt to your growing and maturing business. Building a website that can do all this is a challenge that many […]

Meet Jeton Prince of The SUP Connection in Liberty Station and Point Loma

Meet Jeton Prince of The SUP Connection

Today we’d like to introduce you to Jeton Prince Jeton, let’s start with your story. We’d love to hear how you got started and how the journey has been so far. My business partner, Todd Capizzo and I have a shared passion for paddleboarding. We had been working together for a few years on some […]

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UpCity Announces Ola Moana Marketing as Winner of Growth Hacking Giveaway

On Wednesday, November 8th, UpCity announced the winner of it’s Growth Hacking Giveaway on Facebook Live. Ola Moana Marketing based in San Diego, CA was named the winner through a random drawing. The Growth Hacking Giveaway was an opportunity for agency partners to win up to $30,000 worth of free marketing over the next 12 […]

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How to increase local search awareness

Get your Google My Business listing verified Local SEO for website We begin with an analysis of the website including sites linking to, competitor analysis, national website ranking, search analytics, audience, related links, reviews and more. Then we work on keywords, Meta, alt, title and description tags, link structure strategy, increase the reviews and contact […]

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Why a Great Design Is Only Half the Task?

Why a Great Design Is Only Half the Task? On any visually interactive project, there are three types of people: The ones who decide to make something for their brand The ones who conceptualize and design stuff And the ones who code it in the language computer and the internet understands Visual appeal. It is […]

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How to Optimize Images for SEO

There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images.  And the best thing about […]