Why Voice Search Is Key to the Future of SEO
Imagine for a minute a world where Internet search boxes are viewed as archaic. It seems impossible, but we should all know by now that in the rapidly changing world of technology, it’s always smart to expect the unexpected. Actually, the idea that the days of typing queries into search engines being a thing of the past isn’t so farfetched. Take for example, that there are already over a billion voice searches initiated each month, and it’s estimated that in just 2 short years, at least 50% of searches will be voice. Voice search is changing how users interact with
Turning Your Website Into a Lead Generation Machine
Let’s be honest: you don’t need to be an expert in web design to build a website anymore. There are some great tools available that make it possible for pretty much anyone to build their own site, which is awesome for small businesses with limited budgets that are just starting out. But, there’s a downside. While anyone can create a website, not everyone nails turning it into a lead generation machine on the first try. A website is your primary tool for converting visitors into leads, and there’s a lot involved in getting it right. Many website designs start off
Structured Data and the New Face of Google SERPs
With over 200 factors playing a part in Google’s algorithm, developing a successful SEO strategy has always been complex. But now, as Google strives to improve the quality of their search results, we’re finding that some of tried and true strategies are falling off the grid and new ones are taking their place. One example of this is structured data. If you want to stay ahead of the game in search engine optimization, understanding structured data markup and how it influences results is key for building, and keeping, your SEO momentum. Here’s what you need to know. What Is Structured
A Beginner’s Guide to Local SEO
Local SEO is a collection of search engine optimization strategies that help businesses get noticed by a local audience. Businesses with a physical location, or those that provide services to a specific geographical location benefit from local SEO. The great thing about local SEO is that it gives small businesses an advantage. This isn’t about a bidding war on keywords or having tens of thousands of followers of social media. Local SEO helps small businesses meet the members of their community face to face, on a local level, where it counts. Sounds amazing, but how is local SEO different from standard
Is Video the Missing Piece in Your Social Media Marketing Strategy?
Look at the core of just about any digital marketing campaign and you’re going to see social media as the dominating focus. Social media is where brands go to meet their audience, and it’s marketing power is only limited by the energy businesses are willing to invest. The tricky thing about social media is it’s always fluctuating. For example, according to Pew research, the number of younger users has remained fairly consistent, but the number of people age 50+ that are using social media has continued to grow. There are also shifts among the networks themselves, with pretty fierce battles
Is Social Media an Important Part of a Strong SEO Strategy in 2018?
When most business think about their digital marketing strategy, they tend to break it down into smaller bites. There’s SEO, social media, web design, content, and the list goes on. We like to view these as separate components because it’s easier to tackle them piece by piece. The thing is, they’re actually all interconnected in more ways than you realize. Take SEO and social media, for example. If you’ve been thinking of these two as being completely separate, it’s time to review your approach. Social media leads your audience to your website, while SEO helps those outside of your target audience
How to make your social media posts successful? (Example for the Hotel Industry)
Social Media Marketing can generate highly targeted traffic while enabling you to communicate with and engage your visitors. If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience. Coming up with consistent and valuable content is the very first step. As you get started, pay attention to what works well and what your audience seems to be most engaged with. The more you know about your online community, the easier it will be to create great content and forge a relationship between your
The Small Business Website Checklist
A well-functioning website is one of the most important tools for small businesses today. It’s the central command center for success. You need a website that markets your brand, generates traffic, converts leads, and can adapt to your growing and maturing business. Building a website that can do all this is a challenge that many small businesses face. Limited website design experience, and often even more limited budgets, get in the way of optimizing a website for success. It’s important to view your website as the asset it is. It can attract customers and propel your business forward, but only
Meet Jeton Prince of The SUP Connection
Today we’d like to introduce you to Jeton Prince Jeton, let’s start with your story. We’d love to hear how you got started and how the journey has been so far. My business partner, Todd Capizzo and I have a shared passion for paddleboarding. We had been working together for a few years on some other projects when the opportunity to get involved with the Courtyard Marriott in Liberty Station came about. We started off 5 years ago with about 15 boards and 4 kayaks. We were blessed by getting a team together back then that is still with us today. By having
UpCity Announces Ola Moana Marketing as Winner of Growth Hacking Giveaway
On Wednesday, November 8th, UpCity announced the winner of it’s Growth Hacking Giveaway on Facebook Live. Ola Moana Marketing based in San Diego, CA was named the winner through a random drawing. The Growth Hacking Giveaway was an opportunity for agency partners to win up to $30,000 worth of free marketing over the next 12 months. UpCity’s growth marketing experts will work with the winner to develop a funnel of engaged customers with a goal of driving new sales. “Many agencies spend so much of their time marketing their clients that promoting and growing their own business takes a backseat,” said UpCity