The Best Branding Campaign of 2018
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WHALE WATCHING 2018
Whale migration season is here again : December - April Over the last several months we’ve had several sightings of Orca’s off the coast and right off Point Loma and San Diego Bay. We have high expectations of consistent sightings and fun adventures of our local whales. Each year, more than 20,000 gray whales make a 10,000 mile round-trip journey from Alaska to the lagoons of Baja California, where the females give birth to their calves. After spending time in warm Baja California waters so their young can grow strong, they make the journey north again in spring. The longest known distance
Why Content and SEO Perform Better Together
When you get as geeked out about all things digital marketing as much as we do, it becomes way too easy to fall into the rabbit hole of reading post after post about all the new trends and changes in the industry. In a way, it’s a lot like reaching into a mixed bag of candy. Some pieces are great and others you immediately reject, but yet you still keep going back for more because the next one might be the best. This is power of content, and even those of us who are elbow deep in it as a
The Art of Capturing Leads with Professional Website Design
As a business, you know exactly how much time and other resources can be spent on lead generation. Your ability to attract and capture leads is dependent on many variables, but the point can arguably be made that your website is your most important asset. Your website is the ultimate tool of connection between you and your audience. With the right approach to web design, you can easily master the art of meeting your audience on line and generating the type of high quality leads your business needs to thrive. What is this “right” approach we speak of? Here are
Why SEO Is a Skill Set Your Web Designer Needs to Have
A well designed, professional looking website is the cornerstone of almost every successful business today. Your website is the first impression many new customers will have of your business and you need web design that puts your best foot forward. So, you turn to a professional web designer and watch them work their magic. Having a beautiful, functioning website is one thing, but what happens if nobody can find it? This is especially true for new or small businesses who are getting very little traffic from internet users searching specifically for them. You need a way to generate traffic to
5 Simple Steps to More Crawlable JavaScript
Google has had the capabilities of crawlable JavaScript for years, but that doesn’t mean that they’ve actually been efficient at it. In fact, from an SEO perspective, Google’s ability to effectively crawl and index JavaScript websites could be described as extremely unhelpful. The simple fact is that HTML sites proved to provide a better foundation for SEO, so that’s where many businesses focused their website design. Fast forward to 2018 where times have changed -sort of. Googlebot is reportedly much more efficient at crawling JavaScript, leaving many wondering if this is where the future of web design is heading. Before we
How to Incorporate Video Marketing into Your Content Strategy
If you’re interested in maximizing the return you get from your marketing efforts, elevating your video marketing game is the target you need to aim for. Video has become extremely relevant to digital marketing, with 76% of marketers saying that video alone helped to increase traffic to their websites. Video also has a proven track record with social media marketing, earning billions of views each day on just Facebook alone. While it’s obvious that video is great for captivating and engaging audiences, businesses aren’t always sure how to naturally integrate video marketing into the existing content strategy. Fortunately, it’s become