Why your business needs more than just a CRM
An average customer has already completed 57% of their buying journey before the first engagement with the sales rep. In other words, by the time a customer is even added to your CRM, they would have completed more than half of their buying journey. So, unless your business has a hand in the initial 57% of the journey – in helping him make the buying decision, the chances of you closing the sale will be drastically reduced. That is where a marketing automation software can help A marketing automation software helps in automating and analyzing your marketing efforts so that you can be
111 Content Ideas for your Local Business
So, you’ve got your wordpress all set up, the design looks rad, your pagespeed is breaking the google speedometer, social medial plugins check. You’re all ready blog away to glory, so what’s your blocker? Can’t think of what to write about? Well, fret no more, for we have for you below a huge list of 111 blog and other content ideas for your local business. Explore ideas from a range of generic ideas which all sorts of businesses can use, to all original business-specific ideas. General Content Ideas for All Businesses 1. What’s going on here? Thou shalt piggyback on all those local events happening around you. Sports is
26 Experts Share Local SEO Tips Beyond Google For 2019
In today’s rapidly changing world of Local SEO, it is going to take a lot more than just ranking on Google if you want to get noticed! If your customers cannot find your business through their smartphones, or on their voice-search device then you know you’re going to lose them. Exploring your ways outside Google also acts as a shield for your business against unprecedented changes. If you wondering what can be done? Then this post will help with just that. We asked veterans from the local SEO industry for their local SEO tips beyond Google, and this is what they had
Digital Knowledge Management: How It Impacts Local Businesses
Ask a baby boomer how to get to the grocery store that’s closest to you, and they’ll likely give you directions to it. Ask a millennial the same thing, and they’ll just ask you to Google it. Breaking a habit is hard, especially if you’ve grown up doing something that’s as convenient as searching for something that you don’t know on a mobile device. Reports from Google state that 4 in 5 consumers use search engines to find local information, and why wouldn’t they, right? You can search for all kinds of information online these days, and it can get as
How To Get More Referrals For Your Business
The mantra of every business revolves around growth potential. Business owners who have figured out how to generate referrals from their existing customer base are more likely to survive and thrive. A study published in the Journal of Interactive Advertising indicated that word-of-mouth advertising appeared to have a more significant impact on shopping and buying decisions than traditional marketing methods. Generating qualified referrals is a solid strategy with positive outcomes, but it is a strategy that requires planning and finesse. The Power of ReferralsReferrals from third parties who have experienced your product or service are considered highly credible. However, these referrals should be
3 Most Relevant Local Pack Ranking Factors Explained
The local pack, also known as 3-pack, the ABC pack, and the snack pack, refers to the small section of Google’s search results page that showcases local ranking factors for businesses related to the search query you entered. You’ll find this section every time your query has local intent. It appears just below paid ads and above Google’s organic search results. The local pack includes important information about local businesses, including their location, opening hours, contact information and reviews. Up until a few years ago, the local pack was referred to as the 7-pack, since it displayed the 7 most relevant
5 Compelling Reasons Why Your Small Business Needs a Professional Website
If you are just starting out as a small business owner, you may be thinking that having a website isn’t really necessary if you focus on building a strong social media presence instead. After all, it seems like almost everyone is on at least one social media platform, and every guru will say that social media is where you need to be focusing your efforts. And while social media is important, it should never serve as a substitute for your website. Here are 5 compelling reasons why ever business needs a website. You Can Reach a Global Audience It’s no secret
3 Ways to Coordinate SEO and PPC for Maximized Results
There are many different components to a successful digital marketing strategy, and professionals will tell you that an integrated approach is what will achieve the results you’re looking for. Even with this, there are elements of digital marketing that are still viewed as completely separate entities – such as SEO and PPC. Search engine optimization and pay per click campaigns are two of the main players for any business wanting to increase visibility, traffic and conversions. While they perform in different ways to achieve results, many businesses are beginning to realize the potential of an integrated approach that includes both
Is Guest Blogging Still an Effective Link Building Strategy?
Link building is one of the toughest challenges of search engine optimization, and it’s tempting to do anything possible to get more links while putting in a little less effort. However, this usually isn’t a good idea. Cutting corners with link building has become one of the biggest taboos of SEO, and the wrong approach can end up hurting your ranking. Guest blogging has been getting a lot of attention lately, with those on both sides of the fence telling you why you should or shouldn’t count on it as part of your link building strategy. This has understandably caused