How to Optimize Images for SEO
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, is that they can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimized accordingly. Here’s a guide to make you aware of the key things you need to be doing when it
Prioritize Your SEO Best Practices
Servicing your SEO lead clients is easy if you have a big staff and lots of resources. For smaller companies, it is important to prioritize your best SEO practices against a checklist so that you are always offering your best practices. You want to fine tune this checklist so that you are getting the most out of the work you are doing, and helping those new clients see success. TOP 3 BEST SEO PRACTICES CHECKLISTS Priority SEO Checklist Fix Broken Links to ensure the search engines can crawl your client’s site efficiently. Are your links performing? If not you could missing out on keeping
What Happens When You Stop SEO Services?
SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is approaching. What many clients do not understand is that SEO is not a “sometimes” choice, but a monthly necessity. So with the holiday season upon us, clients are typically awaiting a winter respite from their monthly visibility efforts. However, though it saves some money in the short term, is this break truly beneficial for a site’s long-term goals? The answer is simply, no. INVESTING IN YOUR SITE The SEO Process As professionals,
Why Should Hotels Use Social Media Marketing?
Online review websites like Yelp and TripAdvisor have become a major part of the marketing process for a lot of hotels and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy. This and many more reasons are why Hotel use Social Media Marketing. Social Media Marketing can generate highly targeted traffic while enabling you to communicate with and engage your visitors. Benefit from more traffic and improved conversion rates by not only taking your hotel online but by making it a social media hotel. COMMUNICATION Communicating with customers and prospective customers is
10 Steps for Activity Companies to Improve TripAdvisor Rankings
As we all know (or should know), travelers rely on reviews when they're planning trips, and TripAdvisor is the biggest review platform in travel. According to TripAdvisor, 83% of all travelers claim that TripAdvisor reviews make them more confident in their travel decisions. Managing your tour or activity listing on TripAdvisor and actively encouraging your guests to review you after their experience is not just important, it is critical to the future success of your company. Moreover, investing time to improve your TripAdvisor ranking will make sure your activities appeal to more travelers and help your company stand out above and beyond
What is SEO?
What is SEO? Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that
How SEO and Social Media Drive Traffic
SEO AND SOCIAL MEDIA MARKETING Search engine optimization and social media marketing are both great ways to drive traffic to your clients website. As an SEO provider, you probably know just how hard it can be to convince business owners that social media and search engine marketing are a necessity to having a thriving business. Many of your leads will ask you if they really need both. It is important to look at how both can have an affect on online business SEO SERVICES Over 50% of consumers today use search engines to find businesses and services. That is a pretty high number.
Today’s Hotel Traveler
Today's Hotel Traveler Hotel Social Media Marketing If you’re still not an adopter of social media, get on board this train fast. If you don’t have a Facebook page at the bare minimum, Millennials might wonder if you are worth their time. They want to be able to “Check In” on Facebook, post kudos or complaints to your page, and Tweet about a problem they are having at your property or an amazing experience you enabled them to have. And you can be sure if they are staying at your hotel or dining in your restaurant, a well-positioned Selfie or close-up of
Website Design San Diego Questions You Must Ask
Questions You Must Ask When Developing a Website Design San Diego Website Design San Diego Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent on-page optimization and strong linking will always suffer under a poorly coded site architecture and/or design. All too often, businesses come to us after the site has already been designed and coded. We then charge the client hundreds, if not thousands of dollars, to make the site search engine friendly. Only then can we start optimizing, promoting and marketing the site. The