As we all know (or should know), travelers rely on reviews when they’re planning trips, and TripAdvisor is the biggest review platform in travel. According to TripAdvisor, 83% of all travelers claim that TripAdvisor reviews make them more confident in their travel decisions. Managing your tour or activity listing on TripAdvisor and actively encouraging your […]
A landing page is one of the most powerful tools available to the modern marketer. But why, if landing pages are so powerful, do so few know the difference between a homepage and a landing page. Jamarie Milkovic, Instapage’s Marketing Evangelist, defines what a landing page is, and what it is not. Watch now and get the clarity you’ve been looking for.
With multiple social media channels, online forums, and review sites too many to list, consumers are driving change in the hotel industry and part of that is their willingness to trust online reviews. Whether or not you are managing your business listing on TripAdvisor’s review site, people are telling their stories, sharing their impressions, and rating your business on that site every day
Snapchat is both a blessing and a curse for marketers. It’s a blessing in that it provides a direct link to the coveted “Millennial” demographic – according to Snapchat’s own stats, the app reaches more than 41% of all 18 to 34 year olds in the US, every day.
Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.
We have created a list of questions (over 100!) that we use to determine the scope of any new web development project. By thinking through these answers early, scope creep is kept to a minimum and ensures that the client’s final product is exactly what they want.
If you’re still not an adopter of social media, get on board this train fast. If you don’t have a Facebook page at the bare minimum, Millennials might wonder if you are worth their time. They want to be able to “Check In” on Facebook, post kudos or complaints to your page, and Tweet about […]