As we all know (or should know), travelers rely on reviews when they’re planning trips, and TripAdvisor is the biggest review platform in travel. According to TripAdvisor, 83% of all travelers claim that TripAdvisor reviews make them more confident in their travel decisions. Managing your tour or activity listing on TripAdvisor and actively encouraging your […]
Content is king. As a marketer and business owner, I hear this almost every single day – and I’m sure you do too. Truth be told, it’s the context of the content that’s really important. You need to find and share content that will either entertain, inspire, educate or convince your audience with each piece you put out.
Search engine optimization and social media marketing are both great ways to drive traffic to your clients website. As an SEO provider, you probably know just how hard it can be to convince business owners that social media and search engine marketing are a necessity to having a thriving business. Many of your leads will ask you if they really need both. It is important to look at how both can have an affect on online business.
To delegate or not? This is actually the question commonly developing in management discussions regarding businesses’ Social Networking Marketing Campaigns. This is a excellent question. While you will uncover numerous factors a company must consider when creating this decision. You’ll uncover pro’s and con’s to outsourcing any business operation. When determining, should you delegate a function that directly impacts brand image and customer engagement? For example; Social Networking Marketing, it’s crucial that you not make any rash options. Although each situation is exclusive, we feel companies should take full advantage of outsourcing.
Social media optimization is nothing but the various methods that are utilized for making a site easily accessible to visitors on the web. In this internet age, instant information and gratification is what people look out for and the faster visitors can access your site the more popular you will be on the web. After all, search engine optimization is all about becoming popular on the web and if you can do it really well, it will be a tremendous boost for your product. There are several means that can be implemented for doing social media optimization and doing this is very crucial for you if you are really serious about the success of your business venture.
Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies don’t think of social sites (i.e. Twitter, Facebook, Myspace, Linkedin) as “websites for kids”. They are valuable Internet marketing and networking resources for business. On the other hand, there are 4 major issues involved with diving into SMM without the proper knowledge and strategies. These can “make” or “break” your success in social media marketing.