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How to Optimize Images for SEO

There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images.  And the best thing about […]

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What is SEO?

What is SEO? Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are […]

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White Hat SEO Techniques: It’s Not About Gaming Google

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.