Online review websites like Yelp and TripAdvisor have become a major part of the marketing process for a lot of hotels and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy. This and many more reasons are why Hotel use Social Media Marketing. Social […]
Today's Hotel Traveler Hotel Social Media Marketing If you’re still not an adopter of social media, get on board this train fast. If you don’t have a Facebook page at the bare minimum, Millennials might wonder if you are worth their time. They want to be able to “Check In” on Facebook, post kudos or […]
With multiple social media channels, online forums, and review sites too many to list, consumers are driving change in the hotel industry and part of that is their willingness to trust online reviews. Whether or not you are managing your business listing on TripAdvisor’s review site, people are telling their stories, sharing their impressions, and rating your business on that site every day
Social media marketing can generate highly targeted traffic while enabling you to communicate with and engage your visitors. Benefit from more traffic and improved conversion rates by not only taking your hotel online but by making it a social media hotel.
If you’re still not an adopter of social media, get on board this train fast. If you don’t have a Facebook page at the bare minimum, Millennials might wonder if you are worth their time. They want to be able to “Check In” on Facebook, post kudos or complaints to your page, and Tweet about a problem they are having at your property or an amazing experience you enabled them to have. And you can be sure if they are staying at your hotel or dining in your restaurant, a well-positioned Selfie or close-up of their entré is going to make it to their personal social media space. Therefore, you had better make it good. Really good.
It is crucial to maintain communication with your past, current and prospective guests throughout the entire process. Send out regular renovation updates through email blasts, photos on Facebook and actively engage with your guests on Twitter. Even if it’s just quick posts like “the new carpet was just placed in the lobby .” Give the guests a reason to follow the social media posts by getting them excited early on.
Social Media Marketing is all about making connections. Making connections with potential clients, current clients and clients after the fact. We recently had a social media success turn into a failure on the part of the hotel. On one of our hotel marketing Facebook pages, we had a future guest reach out to the hotel by saying that they tried to contact the hotel by phone to try and get a nice gift basket put in a room for the bride and groom that were getting married at the property. The phone conversation efforts seemed to fall short with little to no response by the front desk team. The first failure on the part of the hotel.
There are quite a few on the web gear that make it really easy to function inside just social media. Social networking software tends to make it really easy to deal with the several interfaces as successfully as the power to merge your several accounts. This way it is achievable to communicate especially to the target audience. Various computer software bundle presents also make it achievable to manage their marketing and advertising and promoting campaigns making use of their telephone and other mobile devices.